The top 3 key strategic areas for SMEs in 2022

In the digital age, technology is a core element of collaborating and communicating with others. For this very reason, executives and companies need to acknowledge and adapt to the reality of digital and hybrid workplaces. Consequently, a wide variety of SMEs around the world are evaluating the extent to which technological and digital systems enable planning and productivity and increase efficiency in operations.  

The path to this digital “new normal” includes various milestones both for SMEs and their employees. As a company, your primary focus should be on 3 key strategic areas that will help you shape the future of your business and your employees. Because digital working is more than just remote working, it enables a hybrid working future from anywhere.

1. Leadership as the key to a successful hybrid working model.

Leaders are a crucial factor when it comes to how the hybrid work future will be shaped. In a company, there must therefore be clear visions for the working environments of the employees. First, be clear about what hybrid work means exactly and why it is a model for the future - even after the pandemic. This key strategic area must then be passed on to the employees and possible problems must be dealt with empathetically. In an earlier blog post, we took a closer look at how so-called "remote leadership" works in the best possible way.

2. Artificial intelligence (AI) will open up new ways of networking and collaboration.

One of the key strategic areas of technological work that will become increasingly relevant in the future is artificial intelligence and machine learning. With the help of these technologies, you can support your employees and further increase productivity and output. Where the implementation and operation of AI was not very economical in the past, this is changing more and more in recent years. 2022 in particular will bring further advances. You can read more about how best to implement AI in the SME environment in one of our previous blog posts.

3. cyber security is of utmost importance in the hybrid world of work

If your company works hybrid and from anywhere, you need to keep your cyber security in mind first and foremost. The top priority is to always digitally secure trade secrets, information and data throughout. A particularly effective approach is the so-called "zero trust model", in which basically no one is trusted blindly. In this way, companies are able to create a secure framework so that their employees do not inadvertently become the target of cyberattacks.

Let us find out together, without obligation, where exactly you stand through a Cyber Security Risk Assessment. As cyber security specialists with ISO 27001 and CISSP certifications, we can offer you various security services with which you can achieve optimum security for your SME.

Conclusion

We are in the third year of the pandemic and hybrid working models have become an integral part of modern businesses. Organisations at all levels should include the commitment and option to these flexible working models in their decisions. Balancing productivity, security and empathy in the face of rapid digital change will be critical to the long-term growth and success of SMEs.

Not sure where to start? Let us find out together exactly where you stand in a no-obligation ICT analysis.

Dinotronic also helps you and your company to focus on your core business, while we take care of your modern, mobile and secure workplaces with our all-round worry-free packages as a managed service! 

Führungskräfte sind ein entscheidender Faktor, wenn es darum geht, wie sich die hybride Arbeitszukunft gestaltet. In einem Unternehmen muss es daher klare Visionen für die Arbeitsumgebungen der Mitarbeitenden geben. Machen Sie sich zunächst einmal klar, was Hybrid Work genau bedeutet und warum es ein Modell für die Zukunft ist – auch nach der Pandemie. Diesen strategischen Schlüsselbereich gilt es dann auch an die Mitarbeitenden weiterzugeben und auf mögliche Probleme empathisch einzugehen. Wie sogenanntes “Remote Leadership” bestmöglich funktioniert haben wir in einem früheren Blogbeitrag näher beleuchtet.

2.    Künstliche Intelligenz (KI) wird neue Wege der Vernetzung und Zusammenarbeit aufzeigen

Einer der zukünftig immer relevanter werdenden strategischen Schlüsselbereiche im Bereich technologischer Arbeit wird die Künstliche Intelligenz und das maschinelle Lernen sein. Mithilfe dieser Technologien können Sie Ihre Mitarbeitenden unterstützen und die Produktivität sowie den Output weiter steigern. Wo die Umsetzung und der Betrieb von KI in der Vergangenheit wenig wirtschaftlich waren, ändert sich dies in den letzten Jahren immer mehr. Insbesondere 2022 wird weitere Fortschritte mit sich bringen. Wie Sie bestmöglich KI im Umfeld von KMU implementieren, können Sie in einem unserer früheren Blogbeiträge noch einmal genauer nachlesen.